Offline winning online shoppers

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Online shoppers are spending a lot of money--offline, says a new study from Harris Interactive, Rochester, N.Y. In the study of 103,000 online respondents, the survey found that ``online shoppers''--people who used the Web to gather information on specific products in the past month--spent four to nine times as much offline as online for the product for which they used the Internet to shop. For every dollar spent online, shoppers spent $9.01 offline for toys and $4.41 for clothes. Only book shoppers spent more online, averaging only 68 cents offline for every dollar spent online, the survey found.

Copyright June 1999, Crain Communications Inc.

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