Ogilvy Announces New York Management Shuffle

Hendra to Chairman; Wall, Leth, Apicella Now Vice Chairmen

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NEW YORK (AdAge.com) -- A week after news of the departure of Andy Berndt, co-president of Ogilvy & Mather's New York office, the agency has named new management there culled from its existing ranks.
Carla Hendra
Carla Hendra

The new leadership team for the WPP Group-owned agency's New York office is Carla Hendra and Chris Wall, according to a statement issued by Ogilvy. Ms. Hendra becomes chairman of Ogilvy New York and retains her title as co-CEO of Ogilvy North America, a role shared with Bill Gray. Mr. Wall becomes vice chairman-creative of Ogilvy New York.

Won't fill president slot
Michelle Bottomley, who had been co-president with Mr. Berndt, shifts to chief operating officer of the New York office. Ogilvy is not expected to fill the role of president.

Mr. Wall had been part of a creative triumvirate that is now effectively dismantled with this announcement. The other two co-chief creative officers, Jan Leth and David Apicella, are moving on to other roles. Mr. Leth becomes vice chairman-global digital creative, while Mr. Apicella becomes vice chairman-creative of North America.

Mr. Berndt's plans to leave the agency for Google were announced last week.

Ogilvy, New York, which handles marketers such as American Express and IBM, has been going through a new-business dry spell, coming up short in reviews for Wal-Mart and Sprint Nextel.
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