OGILVY AWARDS ADDING FOUR NEW PRIZES

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NEW YORK-Four new prizes are being added to the 1996 David Ogilvy Research Awards, with an entry deadline set for Oct. 31.

The awards, which recognize the important contribution of research in developing effective advertising and marketing campaigns, are sponsored by the Advertising Research Foundation in cooperation with the Association of National Advertisers and the American Association of Advertising Agencies.

Three overall awards are given for the best examples of research in developing measurably successful advertising campaigns. The four new awards recognize contributions to specific elements of the research process: shaping strategy, developing executions, pretesting and guiding media exposure.

The awards will be presented at the ARF's 60th anniversary annual conference in March.

For entry forms or more information, contact the ARF by fax at (212) 319-5265 or call (212) 751-5656.

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