Jeannette McClennan brings 18 years of interactive media and marketing experience to her new post as president of Ogilvy Interactive, North America.
In an industry where even five years seems a lifetime, Ms. McClennan is an anomaly. Even her take on the interactive world, "It's moving very slowly," runs counter to prevailing industry thinking.
But Carla Hendra, president of OgilvyOne Worldwide, the direct marketing arm of Ogilvy & Mather, New York, expects Ms. McClennan to guide Ogilvy Interactive into the next millennium.
BRINGING IT ALL TOGETHER
Ms. Hendra said the agency already has specialists in database mining and marketing. "My interest in bringing in someone like Jeannette was to bring in someone with a real history in understanding brands, direct marketing and interactive technology."
Ms. McClennan, 42, will report to Ms. Hendra and work closely with Mike Windsor, president of Ogilvy Interactive Worldwide. Her position is effective Oct. 25.
Ms. McClennan joins Ogilvy Interactive from Organic, San Francisco, where she was VP-managing director of the interactive agency's New York office and oversaw its public relations arm, Organic Communications.
"I played a significant role in evolving Organic's business, but I am leaving there to join a company that has the capabilities and stature of Ogilvy, and I'll be overseeing all of North America rather than just one office," Ms. McClennan said.
SANDOM SUCCESSOR SOUGHT
Her appointment follows last week's departure of J.G. Sandom, director of interactive, North America, OgilvyOne, who left to pursue other interests. Ms. Hendra said Ms. McClennan's appointment was independent of Mr. Sandom's departure and in the works "for some time."
The agency, which plans to expand staff, is seeking a replacement for Mr. Sandom. The new hire will report to Ms. McClennan. Ms. Hendra said OgilvyOne also will announce purchases of several interactive shops, which will be integrated under Ms. McClennan's oversight.
Much of Ms. McClennan's focus will be on developing new interactive solutions for IBM Corp., O&M's biggest client. She also will head work for other Ogilvy Interactive clients including Ford Motor Co., Perrier, Sears, Roebuck & Co., Unilever and WebMD. She will work closely with O&M executives in pitching new accounts.
Ms. McClennan said 18 years in marketing shows how far interactive media has yet to go. "With respect to the quality of the experience on the Internet, we are not really there yet. This [position] is an opportunity to take Ogilvy's already successful interactive strategy to the next level by figuring out the technological applications it takes to get there."
Copyright October 1999, Crain Communications Inc.