WPP Group's Ogilvy & Mather Worldwide is set to name Steve Hayden vice chairman. He will serve as creative partner on global accounts, working with Chairman-CEO Shelly Lazarus. Mr. Hayden has been president of brand services on the IBM account, overseeing the signature account since October 1994.
Before joining Ogilvy, Mr. Hayden served as chairman of BBDO Worldwide, Los Angeles, then agency on the Apple Computer account. He was copywriter on Chiat/Day's groundbreaking 1984 Apple Super Bowl commercial, "1984."
Copyright February 2001, Crain Communications Inc.