OGILVY & MATHER DIRECT'S INTERNET ADVERTISING RULES (CHART)

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1. Intrusive e-mail is not welcome.

2. Internet consumer data is not for resale without the express permission of the user.

3. Advertising is allowed only in designated newsgroups and list servers.

4. Promotions and direct selling are allowed, but only under full disclosure.

5. Consumer research is allowed with the consumer's full consent.

6. Internet communications software must never hide concealed functions.

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