2001 Rating: 4 stars
The Old Gray Lady of advertising rolls on.
WPP Group's Ogilvy & Mather Worldwide was the Advertising Age 2001 Agency of the Year and continued a strong push into 2002 with $400 million in new billings, although most of it came from existing clients.
In what many considered an upset, Ogilvy was able to retain the White House Office of National Drug Control Policy account after settling charges of accounting irregularities and surviving some noise from the floor of the Senate. Ogilvy also won work for Miller Genuine Draft out of its Chicago office and won the over-the-counter account for Schering-Plough Corp.'s Claritin.
The biggest news, however, came from New York, where North American Chief Creative Officer and New York Co-President Rick Boyko announced his retirement effective this June.
Mr. Boyko received the lion's share of credit for not only his creative, but also for helping to lure and keep accounts. It remains to be seen if Bill Gray, who takes over as New York's sole president, and David Apicella and Chris Wall, the new co-creative directors of Ogilvy North America, will all mesh.
Can Mr. Gray help lure new business? And can Messrs. Apicella and Wall lift what lately had been some average creative?