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OGILVY TAPS FORMER CREATIVE FOR AMEX PROJECT

Gordon Bowen Helped Create 'Portraits' Campaign

Published on .

NEW YORK (AdAge.com) -- WPP Group's Ogilvy & Mather Worldwide is reteaming with Gordon Bowen, a former creative director, on the development and production for a new project for the American Express Co. account.

Ogilvy declined to say what the project, which is currently under way, would entail.

Mr. Bowen, now a freelance creative director, helped create the American Express "Portraits" campaign for Ogilvy in the mid-1980s, featuring celebrities photographed by Annie Leibowitz.

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