Siemens, Munich, assigned an estimated $20 million to $30 million in business for its new Information & Communications Mobile unit to Ogilvy & Mather Worldwide, Frankfurt. Ogilvy already handled Siemens' main mobile phone business. The first corporate campaign breaks next month. Siemens says it plans to enlarge its position in the world mobile phone market. The company already ranks first in Germany and third in Europe but only sixth worldwide.
Copyright May 2000, Crain Communications Inc.