OgilvyInteractive forms applications laboratory

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OgilvyInteractive, New York, formed OgilvyInteractive Applications Laboratory, naming Robert F. Henrick head of the new unit. The new unit is dedicated to developing innovative communications and branding solutions for clients applying emerging digital technologies such as mobility, broadband content, communication and collaboration. Mr. Henrick joins OgilvyInteractive from Lucent Technologies, where he initiated and led the company's internal venture, MyNetWorks, which was developed as a Web application to manage business communications.

Copyright April 2000, Crain Communications Inc.

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