OGILVYISMS

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"Never write an advertisement that you wouldn't want your own family to read."

"We pursue knowledge the way a pig pursues truffles."

"Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

"The best way to get new accounts is to create for our present clients the kind of advertising that will attract prospective clients."

"Our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among non-conformists, dissenters and rebels."

"The most important decision is how to position your product."

"Tolerate genius."

"Unless your advertising is built on a big idea, it will pass like a ship in the night."

"Get rid of sad dogs who spread gloom."

" Ogilvy & Mather does two things: We look after clients and we teach young advertising people."

"Within every brand is a product, but not every product is a brand."

"When you advertise fire extinguishers, open with fire."

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