OgilvyOne buys Lacek Group

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OgilvyOne Worldwide, the marketing services unit of WPP Group-owned Ogilvy & Mather Worldwide, acquired relationship marketing agency Lacek Group, Minneapolis, from Electronic Date Systems Corp. OgilvyOne in a statement said it purchased Lacek Group, which specializes in loyalty programs, in an effort to expand its customer relationship management capabilities. Lacek Group will be run by General Manager Bill Baker, overseeing day-to-day operations in the Minneapolis office. He will report to New York-based Michelle Bottomley, chief relationship marketing officer at OgilvyOne North America and newly appointed managing director of Lacek Group.

Copyright August 2000, Crain Communications Inc.

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