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OgilvyOne consolidates DRTV media buying

Published on .

OgilvyOne Worldwide, New York, said it would consolidate its DRTV media buying at A. Eicoff & Co. in Chicago, the Ogilvy & Mather company that specializes in DRTV activity. OgilvyOne's media department will continue to provide strategic marketing planning and all media placement other than DRTV, as well as creative. Both companies are divisions of Ogilvy & Mather, and a unit of WPP Group.

Copyright November 1997, Crain Communications Inc.

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