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OJ ratings expected to go through roof

Published on .

Though it will be commercial-free, ad agency media researchers are predicting huge ratings for the one-hour O.J. Simpson interview that NBC will televise Oct. 11 as part of a three-hour prime-time news special on the trial and aftermath. Media sources are saying the commercial pods in the hour before the interview are for sale at $350,000 per :30; in the hour after the interview, the :30-second spots are going for $450,000. In the commercial break immediately before and after the interview, asking price is $650,000. "Michael Jackson's prime-time interview with Oprah Winfrey did about a 45 rating and a 60-plus share and that is about what we'd expect this to do," said Rob Frydlewicz, VP-media research director of FCB/Leber Katz Partners, New York.

Also, Christopher Darden has signed with the William Morris agency. They will advise him in literary, motion picture, TV and lecture opportunities.

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