Olds adds assignments

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General Motors' Oldsmobile division said today Leo Burnett USA, Chicago, would have an increased workload on its national account, including Hispanic marketing. Olds named E. Morris Communications, Chicago, as its African-American agency of record after a review that initially was for all diversity consumers. Burrell Communications, Chicago, dropped out of that review. The other contenders were Caroline Jones and Chisholm-Mingo Group, both New York. Olds also named Bronner Slosberg Humphrey, Boston, its agency of record for relationship marketing.

Copyright March 1997, Crain Communications Inc.

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