Olds backs Intrigue with tour

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General Motors Corp.'s Oldsmobile division launched the Intrigue Virtual Mystery Tour, a yearlong, 110-city tour and interactive marketing effort for its new Intrigue sedan. Olds is offering interactive programs for customers who visit Oldsmobile dealers, including their own Web page and customized marketing materials. Consumers will be asked to play the role of an "International Virtual Spy" on a custom-designed interactive simulation. Alpha One Marketing Group, Coldwater, Mich., developed and will manage the tour. Leo Burnett USA is the Olds agency.

Copyright October 1997, Crain Communications Inc.

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