Olds Cutlass in NCAA tourney launch

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General Motors' Oldsmobile division will launch the Cutlass later this week on CBS during the NCAA basketball tournament as part of the 1997 sedan's estimated $30 million push this year. Leo Burnett USA, Chicago, created the tag "Totally rethought" to reflect the new design and the car's repositioning as more value-oriented than the 1996 Cutlass Supreme; the Supreme will be replaced later this year with the new Intrigue.

Copyright March 1997, Crain Communications Inc.

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