Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Olds sponsors Web offerings

Published on .

General Motors' Oldsmobile division's Eighty-eight sedan will sponsor "The Walking Club" on Women's Wire starting May 1. The effort is supported by banners on the site. Giant Step, Chicago, handles Oldsmobile. Separately, Olds kicked off a four-month exclusive sponsorship last week of two microsites on The New York Times. Olds Aurora sponsors the new "Gourmet Traveler" area and the Intrigue sponsors "Authors of Intrigue." Giant Step worked with the newspaper to create co-branded banners to help drive people to the microsite from the main area of the site.

Copyright April 1998, Crain Communications Inc.

Most Popular
In this article: