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Oldsmobile, 'SNL' tie for promo

Published on .

Oldsmobile will debut TV and print ads Sept. 7 in a special joint promotion for the 25th anniversary special of "Saturday Night Live," airing Sept. 26. Ads will ask viewers to vote for their favorite "SNL" characters via a Web site and register for a promotion giving away an Oldsmobile Intrigue sedan, an Oldsmobile spokesman said. The General Motors Corp. division will be sole automotive sponsor of the show. Advertising is from Leo Burnett USA, Chicago.

Copyright September 1999, Crain Communications Inc.

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