Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Oldsmobile, 'SNL' tie for promo

Published on .

Oldsmobile will debut TV and print ads Sept. 7 in a special joint promotion for the 25th anniversary special of "Saturday Night Live," airing Sept. 26. Ads will ask viewers to vote for their favorite "SNL" characters via a Web site and register for a promotion giving away an Oldsmobile Intrigue sedan, an Oldsmobile spokesman said. The General Motors Corp. division will be sole automotive sponsor of the show. Advertising is from Leo Burnett USA, Chicago.

Copyright September 1999, Crain Communications Inc.

Most Popular
In this article: