×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Oldsmobile targets women online

Published on .

General Motors' Oldsmobile Cutlass, trying to reach younger buyers and more women, is sponsoring Woman Motorist's online New Car Buying Handbook for a year. Olds paid tens of thousands of dollars for the handbook's production and received a hotlink to Olds' site from Woman Motorist's 14-month-old site.

Copyright April 1997, Crain Communications Inc.

Most Popular
In this article: