Oldsmobile targets women online

Published on .

General Motors' Oldsmobile Cutlass, trying to reach younger buyers and more women, is sponsoring Woman Motorist's online New Car Buying Handbook for a year. Olds paid tens of thousands of dollars for the handbook's production and received a hotlink to Olds' site from Woman Motorist's 14-month-old site.

Copyright April 1997, Crain Communications Inc.

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