Olean gets new OK from FDA

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A Food & Drug Administration panel reaffirmed the safety of fat substitute Olean in salted snacks following a review. The move comes two days after Frito-Lay Chairman Steven Reinemund, in an open letter placed in The New York Times, touted the product's safety in light of what he called "raised rhetoric" from Olean critic Center for Science in the Public Interest, Washington. CSPI, which is petitioning the Federal Trade Commission to bar Frito and Procter & Gamble Co. from marketing products containing Olean products as "fat-free," issued a statement saying it was "disappointed" by the FDA's finding. Frito said its "Wow" chips made with Olean are "the biggest new food and beverage product in this decade." P&G said it will expand its own Fat Free Pringles snacks nationally later this month.

Copyright June 1998, Crain Communications Inc.

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