General Motors Corp., Detroit, as part of its exclusive auto sponsorship of the U.S. Olympic team, will spend $3.5 million through 2008 providing cars to 100 families of U.S. team hopefuls. "We want to . . . extend our support to the grassroots level, reaching young athletes in the early stages of training,'' said Phil Guarascio, general manager and group VP-marketing and advertising for GM in North America. The program, co-sponsored by the United Auto Workers, is titled "The Team Behind the Team,'' and will receive ad and promotional support.
Copyright May 1999, Crain Communications Inc.