×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Olympic tie

Published on .

Nike, Beaverton, Ore. is said to have held preliminary discussions with the organizers of the 2002 Winter Olympics in Salt Lake City about a possible marketing relationship. While neither Nike nor organizers would comment, U.S. Olympic Committee Deputy Secretary General John Krimsky Jr. said he was optimistic about forming a more complementary relationship with Nike, which usually capitalizes on Olympic hype with guerrilla marketing tactics.

Copyright January 1997, Crain Communications Inc.

In this article:
Most Popular