Procter & Gamble Co. plans to break ads for its Olean brand olestra fat substitute Feb. 21 during the Winter Olympics. The ads are in anticipation of a nationwide rollout of Olean-based Fat-Free Pringles. Grey Advertising, New York, handles. P&G will expand distribution of Fat-Free Pringles with Olean from their Columbus, Ohio, test market to other markets in Ohio by early March with a full national rollout in the summer.
Copyright February 1998, Crain Communications Inc.