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Is the Olympics Losing Steam as a TV Advertising Venue?

Ad Age TV Reporter Claire Atkinson Discusses the Games' Disappointing Ratings

By Published on .

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NEW YORK (AdAge.com) -- NBC's audience ratings for the first week of the Olympics have barely managed to meet the guarantees made to advertisers. Meanwhile, media buyers are grousing over the low "buzz factor" of the Winter Games as top U.S. athletes do poorly or drop out altogether. Ad Age TV reporter Claire Atkinson takes a hard look at the situation.
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