ACOG had hinted at legal action after protesting that much of Florida's $261,000 "Our Summer Games" campaign violated laws on use of Olympic material. Radio spots included the word "Olympic," and the boards and print work in the Journal & Constitution included images resembling a trademarked pictogram from the 1972 Munich Olympics.
The word "Olympic" can only be used in editorial copy or in advertising when appropriately licensed, said an attorney for the U.S. Olympic Committee.
Under the agreement with the Florida Division of Tourism, the boards came down last week instead of May 31. The newspaper supplements will run through July 28; radio ended in April. Falhgren Benito, Tampa, handles.
"We do not believe at all that there is any violation of the law here," said Catherine Deans, communications director with the tourism division, "but we do want to be good neighbors."