OMD appoints Thai chief; launches research tool in Singapore

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BANGKOK--Optimum Media Direction, the media planning and buyingspecialist owned by Omnicom Group, has appointed Khun Praab Pianskool asmanaging director of OMD Thailand.

Mr. Khun Praab joins from Capital Nomura, where he was head of sales. Before that, he held senior positions at Merrill Lynch, UN Development Program and Unilever.

"We look forward to building a strong and differentiated media product in Thailand that helps to build business for our clients," says OMD South East Asia Managing Director Kate Stephenson.

In a separate move, OMD has launched research tool Optimum Impression in Singapore following its launch in Hong Kong, and shortly it will hit Taiwan, Malaysia and Thailand. The survey, providing insights into the details of print media and the level of ad noting, was conducted by international research agency ACNielsen.

Commenting on the Singapore launch, Florence Oong, research director-South East Asia for OMD, says: "The print medium takes up over half of the one billion advertising dollars in Singapore, but planning data available is still basic. With Optimum Impression, we know the high and low points of each title and the impact of factors like position, color and size."

Ms. Stephenson adds: "Optimum Impression answers the questions our clients have been asking, such as is it worth paying a premium for special positions, is color better than black and white, etc. As we roll Optimum Impression out across the region, we will also be able to provide comparisons between countries for our regional clients."

Copyright November 1999, Crain Communications Inc.

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