OMD, TBWA Worldwide join forces in Italy

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Media buying and planning specialist Optimum Media Direction Worldwide and ad agency TBWA Worldwide are joining forces in Italy. Both companies are part of the Omnicom Group, the hold-ing company for BBDO Worldwide and DDB Worldwide.

TBWA's media team in Italy will move to join OMD's Italian media people in January. The enlarged company will have 130 staff and billings of more than $500 million. Isabella Rota leads as managing director of OMD Italy, which this year won the $100 million Blu Telecom account.

This announcement follows the launch of OMD Denmark and OMD Norway in August, Tempo OMD Hellas in June, SMS OMD Sweden in May, OMD Poland in April and the launches of OMD U.K. and OMD U.S. in February 2000.

Copyright December 2000, Crain Communications Inc.

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