For the second year in a row, Omnicom Group agencies nabbed the lion's share of awards at the International Advertising Festival in Cannes.
DDB Worldwide, BBDO Worldwide and TBWA Worldwide earned the first three slots in an Advertising Age weighting of the awards won. The Ad Age system allots 10 points for a Grand Prix, 7 points for a Gold Lion, 5 points for a Silver Lion and 3 points for a Bronze Lion in order to reflect the relative value placed on the awards by the festival.
Using a straight count of the number of Lions won, the top international networks again were DDB, BBDO and TBWA, respectively.
10 FOR BRAZIL SHOP
Omnicom's DM9 DDB, Sao Paulo, helped to fuel the holding company's streak further by reeling in 10 Lions in the press and poster category and one Cyber Lion. The shop also was named Agency of the Year for the second consecutive year for picking up the most overall Lions in the TV, print, media and cyber competitions.
London-based TBWA Simons Palmer GGT's win of the Grand Prix in the press and poster category also helped to carry the Omnicom brand.
Another London agency, Interpublic Group of Cos.' Lowe Howard-Spink, took the Grand Prix in the TV and cinema category.
Interpublic's total winnings were buoyed by an impressive performance by the Lowe network, which nabbed fourth place in the Ad Age rating scale and scored 14 Lions overall.
23 FOR INTERPUBLIC
All told, Interpublic agency networks -- which include Lowe, Ammirati Puris Lintas and McCann-Erickson Worldwide -- took home 23 Lions.
WPP Group's J. Walter Thompson Co. and Ogilvy & Mather Worldwide won 12 Lions. WPP's tally was helped by O&M's performance in the cyber category, where the network won the Grand Prix and two Cyber Lions.