Omnicom to buy Direct Partners

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Omnicom agreed to acquire Direct Partners, a Santa Monica-based direct marketing agency, Advertising Age has learned. Terms of the deal were not disclosed. The 5-year-old agency, with estimated revenues of $35 million to $40 million, has a client list including DirecTV, Earthlink Sprint, eToys.com, Microsoft Corp., Sony Corp. of America and Universal Studios.

Copyright May 1999, Crain Communications Inc.

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