OMNICOM DROPS PENTAMARK NAME

Dedicated Chrylser Group Shop to Be Renamed BBDO Detroit

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DETROIT (AdAge.com) -- Pentamark Worldwide, Omnicom Group's dedicated Chrysler Group creative and media agency, is expected to announce later this month it will change its name in the U.S. to BBDO Detroit.

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the situation said the reason for the change is that the BBDO name is better known than Pentamark.

The Troy, Mich.-based agency was formed after Omnicom won Chrysler's consolidated global creative and media accounts in fall 2000.

Pentamark, named for Chrysler's five-star logo, will continue doing business overseas under its original to avoid conflicting car-account issues with other BBDO Worldwide offices abroad.

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