Omnicom hires ABN exec to build Asian media unit

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SINGAPORE -- Omnicom -- the holding company for DDB, BBDO and TBWA -- has hired a senior executive at Singapore-based regional TV network Asia Business News to set up a media buying and planning service for the three agencies.

Michael Cooper -- ABN's executive director of sales, marketing and distribution -- will start with Omnicom in early November. The unit that Cooper will set up will initially concentrate on Hong Kong and China, with responsibility for media buying and planning for all three of Omnicom's ad agency networks.

One year ago in Europe, DDB and BBDO announced the merger of their media services into Optimum Media Direction. Omnicom also rebranded its U.S. media unit Optimum Media.

ABN Chief Executive Officer Paul France says of Cooper's appointment: "We are absolutely delighted for Michael on his appointment as CEO for a new media planning and buying company for Asia and recognize that this is an important further step in his already distinguished career in the advertising industry.

Copyright October 1997, Crain Communications Inc.

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