Based on an Advertising Age weighting system that awards 10 points for the Grand Prix, 7 points for each Gold Lion, 5 points for each silver and 3 points for each bronze, BBDO Worldwide edged out fellow Omnicom network TBWA Worldwide for the top spot among international networks, with Saatchi & Saatchi coming in third. Media Lions were weighted as Silver Lions (5 points).
TBWA TAKES MORE LIONS
Using a straight count of the number of Lions won, the top network was TBWA, followed by BBDO, Leo Burnett Co. and Saatchi & Saatchi.
Powering BBDO to the top was Almap/BBDO, Sao Paulo, which pocketed Agency of the Year honors based on a weighted ranking of awards won and number of entries short-listed.
Individual U.S. agencies also shone, as Wieden & Kennedy's Portland, Ore., shop racked up nine Lions (five of them gold) in the film and cinema category. Omnicom's Goodby, Silverstein & Partners, San Francisco, and recently independent Cliff Freeman & Partners, New York, also made their mark, bringing home six and four Lions, respectively. These two are not included in the global network tally of awards because they don't have overseas offices.
In spite of its Budweiser Grand Prix victory, DDB Worldwide, last year's top network, fell four spots to No. 5; two-time defending Agency of the Year DM9 DDB, Sao Paulo, did not enter competition.
Among other Grand Prix winners were Lowe Lintas & Partners Worldwide, London, for its Whitbread beer print campaign, and Agenciaclick, Sao Paulo, in the cyber category for its work with the Sao Paulo Eye Bank. Saatchi's London office won the media Grand Prix for the Multiple Sclerosis Society, helping to boost its network into third place in the Ad Age rankings.