Omnicom Group is finalizing plans to bring its worldwide media brand, Optimum Media Direction, to the U.S. One plan under consideration would combine the U.S. media services--except media planning--of BBDO
Worldwide and TBWA/Chiat/Day
into a single OMD
brand; Creative Media would be separate for potential conflict purposes. Possible OMD scenarios in the U.S. were first reported by Advertising Age
Copyright December 1999, Crain Communications Inc.