The strategic media planning and research functions at the U.S. offices of agency networks BBDO Worldwide, DDB Worldwide and TBWA Worldwide will be consolidated into OMD. This integration of buying and planning already exists at OMD offices overseas.
Omnicom is also poised to name OMD USA CEO Steve Grubbs to be CEO of PhD USA, a new post under U.K.-based PhD Worldwide CEO David Pattison. PhD contains mid-size Omnicom media shops.
A managing director the Chicago office will be named shortly, Omnicom said.
Dan Rank, OMD's managing partner in charge of national TV, assumes additional responsibility for local TV as well as national and local radio.
The restructuring also has generated new units within OMD including OMD Concepts, a multimedia cross-platform marketing and content development group that will be spearheaded by Mr. Uva; and OMD Direct and OMD Digital, which will be created by integrating media buying and planning resources from RappMedia, RappDigital, BBDO's @tmosphere, Tribal DDB and TBWA/Anthem/Interactive.
All changes are effective April 1, the company said.