Omnicom Group, New York, acquired Zimmerman
& Partners, in a deal designed to solidify the two companies' positions with the $200 million national Nissan Dealer Group account. Chairman-CEO Jordan Zimmerman will continue to head the Fort Lauderdale, Fla.-based agency, which will rebrand TBWA/Chiat/Day
's six Regional Marketing Network offices as Zimmerman. Omnicom's TBWA
/Chiat/ Day, Playa del Rey, Calif., handles Nissan North America's national account.
Copyright May 1999, Crain Communications Inc.