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Omnicom snares Zimmerman

Published on .

Omnicom Group, New York, acquired Zimmerman & Partners, in a deal designed to solidify the two companies' positions with the $200 million national Nissan Dealer Group account. Chairman-CEO Jordan Zimmerman will continue to head the Fort Lauderdale, Fla.-based agency, which will rebrand TBWA/Chiat/Day's six Regional Marketing Network offices as Zimmerman. Omnicom's TBWA/Chiat/ Day, Playa del Rey, Calif., handles Nissan North America's national account.

Copyright May 1999, Crain Communications Inc.

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