Omnicom was winner in global business

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As competition between rival holding companies escalates, Omnicom Group won more international new business last year than any other holding company. The $1 billion-plus Chrysler Group win for BBDO Worldwide put Omnicom far in the lead-although even without Chrysler, Omnicom would have surpassed the No. 2 new business winner, WPP Group, with $3.9 billion in new business compared with WPP's $2.3 billion for 2000.

The ranking, compiled by the Ad Age Group on a monthly basis, includes only new business won on a global basis or by international region. National wins are not counted.

The total international new business won by the leading agency and media specialist holding companies amounted to $13.8 billion in 2000-double the $6.8 billion picked up in 1999.

Omnicom Group, including BBDO, DDB Worldwide and media specialist OMD Worldwide, also scored big with wins for DDB from Energizer Co.'s e2 battery, a $100 million global account, and $250 million in media buying from Nissan won by OMD.

WPP Group's major gains included Motorola's $400 million global account and $200 million in additional Ford Motor Co. business for Ogilvy & Mather Worldwide, as a well as a $100 million Sun Microsystems win and the $90 million KPMG International account for J. Walter Thompson.

Third place was clinched by Aegis Group, the parent company of media specialist Carat, largely on the strength of the $750 million account created by the merger of French supermarket group Carrefour with its rival Promodes.

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