"We realized OmniSky's needs changed significantly from when we won the business two months ago," said Beth Perro-Jarvis, group director at Fallon, Minneapolis. "We came to the realization that their needs were not syncing up to our abilities."
Fallon, a unit of Publicis Groupe, had won the estimated $50 million account in January after a review.
"We're looking at further focusing and targeting our marketing," said Amanda Higgins, an OmniSky spokeswoman. "Our need for outside counsel has diminished, so we will work in-house."
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