OneGoodCar for DDB

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OneGoodCar.com, Seattle, named DDB Worldwide agency of record. DDB said the online used-car seller will spend between $12 million and $15 million on marketing over the next year as it expands outside Washington state. DDB plans to integrate existing TV and radio spots currently airing in the state and developed by OneGoodCar investor Rainier Rey.

Copyright February 2000, Crain Communications Inc.

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