Online ad business to reach $28 billion worldwide by 2005

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Fueled by increasing numbers of people going online, total online advertising revenue worldwide is expected to grow to $28 billion by 2005, up from $4.3 billion in 1999, says Jupiter Communications. While that spending level makes the Internet the first marketing medium to offer global reach, Jupiter claims the majority of companies that market globally will be ill-prepared to leverage the Internet to communicate with consumers worldwide. The research was released at the Global Online Advertising Forum, a joint event produced by Jupiter in conjunction with the International Advertising Festival in Cannes.

Copyright June 2000, Crain Communications Inc.

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