×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New online ad network pays consumers for giving data

Published on .

Online ad network WinWin.com launched March 9. The company encourages consumer participation in online advertising and pays consumers for the information they want to provide. Consumers voluntarily create detailed personal profiles through WinWin.com-branded questionnaires on network sites or at the WinWin site. They then receive relevant ad messages based on their profiles. Names and addresses are not associated with the profiles.

Copyright March 2000, Crain Communications Inc.

In this article:
Most Popular