Spending dropped 26% during the quarter, from $1.8 billion in January to $1.47 billion in March, but quarterly spending is still 90.2% higher than last year, according to AdZone's totals for 2,500 U.S. Web sites, which make up more than 95% of all U.S. Internet advertising revenue.
The study concludes the Internet is still a viable marketing medium in this economy and should rebound in the second and third quarters.
Amazon.com was the No. 1 advertised brand online in March, with $30.8 in spending. AOL.com, Yahoo.com and ESPN.GO.com ranked as the top three sites by revenue. They took in an estimated $45.8 million, $43.3 million and $31.6 million, respectively. -- Mercedes Cardona
Copyright April 2001, Crain Communications Inc.