×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Online ad spending sees continued growth

Published on .

Online advertising is expected to grow to $11.5 billion in 2003, surpassing dollars spent in some traditional media, but will look less like traditional advertising and have far-reaching effects on the offline world--including erosion among traditional media and increased expectations of efficiency--according to new research released by Jupiter Communications. The research predicts that ad spending will increase 40% in the next four years, with financial services, automotive and media ventures, not packaged goods, leading the spending. In related news, the Internet Advertising Bureau found Internet advertising revenue hit $693 million for the first quarter of 1999, underscoring increased advertiser confidence in the medium, consumer advertisers leading the trend, and continued strength in hybrid pricing models. That's up from $351 million recorded in the first quarter of 1998.

Copyright August 1999, Crain Communications Inc.

In this article:
Most Popular