Online advertising reaches $544.8 mil, new report says

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Technology companies still lead the pack in Internet advertising spending, but non-technology companies are increasing their online ad budgets significantly, according to a report being released today from InterMedia Advertising Solutions, a spinoff of Competitive Media Reporting.

The report, "InterWatch 1997: Trends in Internet Advertising," is InterMedia's first annual report of Internet ad spending since CMR's January acquisition of AdSpend, the online advertising reporting division of Jupiter Communications.

For more on this story, see INTERACTIVE.

Copyright August 1998, Crain Communications Inc.

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