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Online broker Datek picks Bozell

Published on .

Datek Online, Iselin, N.J., named Bozell Worldwide, New York, first agency of record for its $80 million account. The 3-year-old Datek is one of the nation's top five online brokers, and Bozell will create its first major national campaign. The review began in April with 20 agencies. Bob Wolf/AAR, Los Angeles, handled.

Copyright July 1999, Crain Communications Inc.

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