Datek Online, Iselin, N.J., named Bozell Worldwide, New York, first agency of record for its $80 million account. The 3-year-old Datek is one of the nation's top five online brokers, and Bozell will create its first major national campaign. The review began in April with 20 agencies. Bob Wolf/AAR, Los Angeles, handled.
Copyright July 1999, Crain Communications Inc.