The BPI measures the total dollars spent online by the average member of a site's audience, indexed to the total online dollars spent by the average Internet user. For example, a BPI of 100 represents the baseline index, so a BPI of 200 would mean the average visitor to that site spends twice as much online as the average Internet user.
The study showed that the top news and information sites for May, ranked by BPI, were the Detroit News site, detnews.com (367), The Wall Street Journal's site, wsj.com (353), he Washington Post's site, washingtonpost.com (272), and cbsnews.com (268).
May rankings in the portals category showed altavista.com as the leader with 160, followed by excite.com (142) and juno.com (142). Aol.com had 140, while yahoo.com had 125.
In the travel sector, Hertz.com scored highest with 874, followed by basshotels.com (686), hilton.com (649) and budget.com (635). -- Adrienne Mand
Copyright June 2001, Crain Communications Inc.