The number of new-vehicle buyers using the Internet rose from 25% to 40% in the last year, according to consultancy J.D. Power & Associates. Agoura Hills, Calif. In addition the study found "people are using the Internet to go deeper into the shopping process than ever before,'' arranging purchases rather than merely researching deals, according to Chris Denove, Power consulting operations director. Power also found 26% of buyers of 1994-99 used cars use the Net. Power's studies of new and used-car buyers will be released later this summer.
Copyright July 1999, Crain Communications Inc.