Online commerce just the beginning, AOL-Roper Starch study finds

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Online e-commerce activities have exploded into the mass market as millions of consumers discover services such as shopping, banking, news, stocks and health information, according to this year's America Online/Roper Starch Cyberstudy. The jointly conducted, third annual study of online behavior and attitudes also shows a strong, growing demand for access to the online medium through cell phones, TVs, voice portals and other non-PC devices. Some key findings: More than half of survey respondents say they shop online, nearly double the percentage who did so two years ago. The percent of respondents who said they spent more than $500 online in the previous three months jumped by more than a third in just a year. More than half of users said they would be interested in using a small Internet device to go online from any room in their house. Three-fifths of respondents believe that every room in their house will be wired for Internet access within the next 10 years. And, close to half of users log on to their home accounts even when they are away from home. More than half of respondents said they would be interested in checking their e-mail through their TV, and two-thirds of online users would be interested in the ability to check out a Web site they'd seen on TV without leaving their TV to find it.

Copyright October 2000, Crain Communications Inc.

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