Online companies to unveil new technology

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NetGravity, Firefly Network and Internet Profiles next week will announce a strategic alliance to provide software that allows Web sites to target ads based on consumer preferences developed through intelligent agent technology. The agreement will also enable sites to provide customized ad performance reports to their advertisers. Infoseek also will this week introduce new technology for categorizing user behavior and for targeting ads to specific audiences.

Copyright November 1996, Crain Communications Inc.

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