New online direct marketing agency launches

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Jumpstart Media, New York, an Internet direct marketing agency, launched today. Sinead Clancy, former sales representative for online ad network 24/7 Media, New York, will serve as president. The agency's first client is FreeLotto.com, a site that lets consumers place bets for a lottery drawing featuring a $1 million prize. Jumpstart will handle all online and traditional media planning and buying for the company, which has an ad budget of $10 million.

Copyright October 1999, Crain Communications Inc.

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